She Lost the Biggest Deal of Her Career ... Then Everything Clicked. Plus, TROUBLING Fitness Trends (Kick It By Eliza)
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She built a global fitness brand without investors, business degree, or plans for becoming an entrepreneur.
When Eliza Shirazi graduated from UMass, she thought she'd spend her career working in public health. Fitness classes were simply a side hustle—a way to make a little extra money after work.
Over the next decade, that side hustle became Kick It by Eliza , a kickboxing-inspired worldwide fitness community that has transformed thousands of lives through live events, instructor certifications, social media content to her 25,000 Instagram followers, online memberships, and partnerships/appearances with brands like New Balance, NBC's "The Today Show," POPSUGAR, and more.
But as is often the case, things don't always appear as they seem.
In this conversation with host Troy Farkas , Portsmouth's Shirazi opens up about the rejection that's shaped her, the sponsorship deal she lost just when everything seemed to be working, the imposter syndrome she felt training in the boxing ring with George Foreman's son, the nerves she felt before making the biggest media appearances of her life, and the terrifying uncertainty of watching the pandemic threaten everything she'd spent years building.
This episode, which is presented by Degree Wellness Seacoast , is about much more than fitness. It's about betting on yourself before anyone else does, learning to separate your own dreams from everyone else's expectations, embracing rejection as a competitive advantage, and discovering that the biggest opportunities often arrive disguised as your worst setbacks.
In this episode, you'll learn:
Why losing her biggest sponsorship became the catalyst for her greatest growth How George Foreman's son helped her overcome imposter syndromeThe surprising business lesson behind building a fiercely loyal community How one YouTube workout unexpectedly changed the trajectory of her career What the pandemic taught her about resilience and reinvention The simple goal-setting framework she uses to stay motivated during overwhelming seasons Why rejection is one of the most valuable assets an entrepreneur can have Troubling health trends and why she refuses to lean into them
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CHAPTERS:
Introducing Eliza Shirazi (00:00) Working in public health (04:56)…